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The Story of Sailor Brand Ukulele

In the quaint city of Austell, Georgia, an idea was born in 2007 that would soon set the ukulele world ablaze. Mike McQueen, the visionary owner of UKE Republic Ukuleles, a specialty dealer dedicated to the charming four-stringed instrument, sought something different for his store and online e-commerce platform, UkeRepublic.com. He envisioned a unique line of ukuleles that would stand out amidst the sea of similar offerings, a brand that would pay homage to the rich heritage of the ukulele while introducing an innovative approach to its construction.

​Mike's quest for uniqueness led him to collaborate with master luthier Donna Chavis in 2010. Donna, renowned for her craftsmanship and innovative designs, shared Mike's passion for creating something extraordinary. Together, they embarked on a journey to develop a house-brand ukulele offering unparalleled quality and distinctive tonewoods.


Mike's vision was clear: He wanted to use tonewoods not typically found in other brands' ukuleles. Donna's first prototype was a revelation. The instrument featured a solid spruce top with bubinga wood back and sides, producing a rich, resonant sound unlike anything Mike had ever heard. When he first strummed the strings of this prototype, it knocked his flip-flops off.

Inspired by the craftsmanship of Portuguese cabinet makers like Manuel Nunes, who introduced the ukulele's ancestor to the Hawaiians, Mike decided to name his new line Sailor Brand Ukulele Company. This name was a tribute to those early artisans who brought the ukulele to life.

Sailor Brand Ukuleles quickly gained a reputation for their exceptional quality and unique designs. The Tan Label models, crafted entirely from solid tonewoods for the top, back, and sides, offered a rich, full-bodied sound that captivated musicians. The Blue Label models, featuring a solid tonewood top and solid poplar wood back and sides adorned with exotic wood veneers, were offered at a more affordable price without compromising on quality, providing a beautiful aesthetic along with their remarkable tonal qualities.

The demand for Sailor Brand Ukuleles quickly surpassed the small batch production capabilities. Each instrument, crafted with meticulous attention to detail, was highly sought after and often sold out before even being listed on UkeRepublic.com. Musicians and collectors eagerly awaited the release of new batches, knowing that each Sailor Brand Ukulele was a masterpiece in its own right, creating a sense of exclusivity and anticipation.

From its humble beginnings, Sailor Brand Ukulele has become a symbol of quality and innovation. The collaboration between Mike McQueen and Donna Chavis brought to life a brand that honors the ukulele's legacy and pushes the boundaries of what the instrument can be. Sailor Brand Ukuleles continues to enchant and inspire, a testament to its creators' unwavering passion and dedication, fostering a sense of inspiration and connection.

WHere to buy sailor brand ukuleles

To purchase in-stock Sailor Brand ukuleles, visit UkeRepublic.com, where you'll find a selection of these high-demand, handcrafted instruments available for immediate purchase. Keep in mind that these ukuleles are produced in small batches and tend to sell out quickly. For those seeking a personalized touch, you can have a custom Sailor Brand ukulele built to your specifications. To discuss your custom build or for any inquiries, contact UKE Republic at +1 770-235-6606 or visit them at 5000 Austell Powder Springs Rd, Suite 250, Austell, Georgia, 30106 USA. ​

Your one-stop ukulele shop™

​UKE Republic is an authorized dealer of quality ukulele brands, Since 2007

TOP BRAND UKULELES

Aquila | Brueko | CooperStand | D'Addario | Eddy Finn | Flight | Fremont | Gold Tone | Islander | Kaces​ | Kala | Kanile'a | Kamaka | Kiwaya | KLOS | Ko'Aloha | Ko'olau | Kumu | LaBella | Leolani | Living Water Strings | LoPrinzi | Mainland Ukes | Music Nomad | Oasis | Ohana | Pepe Romero | Pono | Reunion Blues | Romero Creations | Sailor Brand |Sherrin's Threads | String Swing | Worth

VARIETY OF UKULELES

Sopranino | Bambino | Soprano | Concert | Tenor | Baritone | Plastic All Weather Ukuleles | Banjolele | Resonator | U-BASS
New to ukuleles? - Try these:  Student/Beginner Ukuleles

ESSENTIAL ACCESSORIES

​Strings | Cases & Bags | Books | Tuners | Straps | Care Products | Ukulele Stands & Hangers ​
Shop Top Ukuleles and Accessories at UKE Republic – Your Premier Ukulele Store

​Browse and buy high-quality ukuleles and accessories at UKE Republic, your trusted one-stop ukulele shop. Enjoy the convenience of shopping online or visit our showroom in Atlanta, GA, for an in-person experience. With every ukulele purchase, receive a free professional setup to ensure optimal performance, no matter the brand, model, or price. Get free domestic shipping on orders over $279 within the USA, plus we offer international shipping to customers worldwide. Make UKE Republic your go-to ukulele destination and stay connected for the best ukulele shopping experience!​

​Contact Information:
UKE Republic
5000 Austell Powder Springs Rd., STE 250
Austell, GA 30106

​Sales/Info:
(770) 235-6606
[email protected]

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Copyright © 2007 - 2025 UKE Republic
Last updated: 07/10/2025
Copyrights & Trademarks property of their owners
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  • HOME
  • Shop Ukuleles
    • Shop Brands >
      • Aquila Ukulele Strings
      • Bruko Ukuleles
      • Captain LoveHandles
      • CooperStand
      • D'Addario
      • Eddy Finn Ukuleles
      • Flight Ukuleles
      • Fremont Ukulele Strings
      • Gold Tone Ukuleles
      • Hal Leonard Publications
      • Islander Ukuleles
      • Kaces
      • Kala Brand Ukuleles
      • Kala Elite USA
      • Kamaka Ukuleles
      • Kanile'a Ukuleles
      • Kiwaya Ukuleles
      • Klos Ukuleles
      • KoAloha Ukuleles
      • Kumu Ukuleles
      • LaBella Ukulele Strings
      • Laney Amps
      • Leolani Ukuleles
      • Living Water Ukulele Strings
      • LoPrinzi Ukuleles
      • Mainland Ukes
      • Music Nomad Care Products
      • Oasis Care Products
      • Ohana Ukuleles
      • Ortega Ukuleles
      • Pepe Romero Strings
      • Pono Ukuleles
      • Romero Creations Ukuleles
      • Sherrin's Threads Straps
      • String Swing Hangers
      • UKE Republic Merch
      • Worth Strings
    • Shop By UKE Size/Type >
      • Short Scale Ukuleles
      • Long Neck Super Scale Ukuleles
      • Soprano Ukuleles
      • Concert Ukuleles
      • Tenor Ukuleles
      • Baritone Ukuleles
      • Unique Ukuleles Pineapples More Than 4
      • Banjo Ukuleles
      • Resonator Ukuleles
      • Bass Ukuleles
      • Travel Ukuleles (Plastic)
    • Student/Beginner Ukuleles
    • Ukuleles $250 and Under
    • Hawaiian & Mainland, USA Luthier Ukuleles
    • Ukuleles with Pickup/EQ
    • Ukulele Accessories >
      • Ukulele Strings
      • Ukulele Gear
      • Ukulele Cases & Bags
      • Ukulele Straps
      • Ukulele Stands & Hangers
      • Ukulele Care Products
      • Side Kicks - Percussion
    • Custom Ukuleles
    • Gifts/Gift Certificates
    • Featured Artist
    • Merch Shop
    • Transportation Options
    • DEALS!
  • INFO
    • FAQ
    • Why Buy From UKE Republic
    • ABOUT US >
      • Visit >
        • Hours & Calendar
      • Ukulele News | UKE Republic
      • UKE Republic In The News
      • UKE Republic Ukulele Blog
      • UKE Republic Customer Reviews
    • UPCOMING EVENTS >
      • Scrapbook
    • CONTACT US >
      • Order & Shipping Info >
        • Ukuleles - International Shipping
      • Terms & Policy
      • sitemap.xml
    • Ukulele Setup
    • Ukulele Buzz Trouble-Shooter
    • Demo Videos
    • Ukulele Care
    • Ukulele Sizes
    • Tonewood Info
    • Ukulele Lessons
    • Ukulele History
    • Ukuleles In Schools
    • Ukulele Community >
      • West GA Ukulele Ensemble
  • Request Our Pop-Up Shop